Internet Marketing - Women, Business, Canada

Mixing Traditional & Internet Marketing

If a large portion of your marketing budget is normally spent on traditional advertising, you can increase the effectiveness of your promotions and reduce costs significantly by purchasing smaller ads than usual and inserting your URL and an invitation to visit your site to read about an upcoming sale, a new product or some information that will interest potential customers.

The affordability of your online ad space allows you to include far more detail about your goods or services, and even photos of your products, than your budget would allow in traditional ads. On top of that, you'll save time.

Design your online presentation and your offline ads well and your site material will continue working for you whenever potential customers come shopping, 24 hours a day, every day.

You can continue promoting your business and your web site at no additional expense through routine business operations -- every time you send out a letter with your URL in the letterhead, every time you send an email message and include your business name and URL in the signature, and every time you pass out your business card with your URL printed clearly on it, you'll be extending an invitation to visit your site and learn more about your business.

Create a signature file for your email. Look in the Index of the Help section of your email program for exact instructions for your particular software and version so your signature will be automatically included on every email message that you send. Include your name, business name, web site address (if you have one) and an additional brief line or two that highlights a particular feature of your business or promotes a philosophy that describes your enterprise.

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