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by Robert Middleton Action Plan Marketing If you have kids you're probably experiencing some relief at the end of a long summer. The kids are back to school as we all enter the closing stretch of 1998. Remember, the excitement, the anticipation, or even the dread you experienced when you were about to return to school? You got new clothes, new school supplies and hoped this year would be a little bit better than the last. Well, with my little analogy I want to suggest that the fall is also a kind of "back to school" for business as well. The weather is cooling off (yes, I know I have many subscribers in the Southern hemisphere, but bear with me), the summer holidays are over, your clients are back in their offices and it's time to get down to work. It's also a great time to think about your marketing. (You knew I'd get around to that!) What I want to suggest is that you take advantage of this upward direction and break out of your cocoon. I recommend you spend some serious time for the next couple of months developing and implementing a marketing campaign to those on your client/ prospect /associate list. Here's one approach:
So, time to get back to school in your business. Dust off your database, start writing and making some contacts. I'm willing to bet you get much higher marks this semester!
Now that you've read this, you might conclude that you need marketing help. Robert Middleton has been helping service businesses attract new clients since 1984. You can contact him at: |
Action Plan Marketing
378 Cambridge Avenue, Suite B Palo Alto, CA 94306 Tel: (650) 321-4449 Fax: (650) 321-6646 Email: [email protected] Website:http://www.actionplan.com
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You might also be interested in visiting his website and filling out the Marketing ScoreCard to help you understand exactly where you are with your marketing.
For complete information on all of the services currently offered, please visit the Action Plan Marketing Website: http://www.actionplan.com |
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