The 13 Worst Marketing Mistakes
by Jonathan Gray, Business Rich Marketing Tips
My friend David tried to tell me. But I kept struggling on, treading water, spending my money. No traffic. Then I began to listen. And it changed. And oh, the pain I could have saved myself, had I just learned earlier, these 6 tips for getting traffic faster. So I'll share them with you, in the hope that they also spare you pain. Here they are:
- Write to Targeted Audience
You'll end up with more sales if, instead of trying to attract everyone, you focus on a more defined market. It is better to write a separate ad for each of your keywords. That is, for each specified need of your audience. This way you will draw the most buyers for the least cost.
- Emphasize Benefits, Not Features
What's the difference? A feature describes the product (or portion of it), or what it does. For example, if your parcel-stickers are self-adhesive, that's a feature - not a benefit. A benefit is something your product will do that helps solve a problem. So if your parcel stickers that are self-adhesive save the buyer time, that is a benefit.
- Be Specific
Tell the prospect EXACTLY what he is going to learn or get. People don't want generalisations. They want specifics. Here's an example, comparing two headings:
(a) Make Money Now
(b) Make $1,624 Online Instantly Tell me, which would you read first? The second, of course. You want to know how much, exactly. And how soon you'll make it.
- Offer Something Free
Offer a FREE report, course, or newsletter. Many will knock down your door to get it. Once they're with you, you can follow-up with your sales product.
- Make Your Layout Brief and Arresting
This is where color, italics, underlining and bolding can help you. If your ad looks too cluttered, few will read it. At the other extreme, if it's plain boring, with very little emphasis, you may catch no one's eye. Try for the right blend of information and emphasis. Your product's main features can be bullet points, with some white space around. And put benefits in CAPITALS, to catch the eye.
- Include a Call to Action
This sounds very easy. You simply say "Buy now", right? Not quite. You first need to be sure precisely what action you want your prospect to take. It might be signing up for your newsletter, or simply giving you their name, for later offers? But there must be some call to action. Support the call to action by the benefits that you have already listed.