The Secret To Blowing Your Competition Out Of The Water!
by Ron Hudson, Marketing Strategist & Advisor
By creating an identity that is based on a magnetic selling proposition, which means promising and delivering a result that nobody else in your industry is willing to make, and effectively communicating that promise in every marketing effort you ever undertake. For example, you may remember FedEx’s msp, when it absolutely, positively has to be there overnight. Or, Domino’s Pizza’s, delivery in 30 minutes, or it’s free. And, Little Caesar’s, two pizzas for the price of one. The best magnetic selling propositions are formulated by discovering frustrations, and problems consumers experience while dealing with companies in your specific industry. You will undoubtedly be able to stand out in a crowded marketplace when you are able to promise and deliver on a MSP that eliminates your target markets frustrations or problems. Another procedure for creating your MSP is simply distinguishing your company’s uniqueness by asking the following simple question. Do you know how? For example, do you know how most marketing consultants charge you regardless of whether or not their working for you produces results, more specifically cash flow. You don’t pay me one thin dime, if I don’t produce 15% to 20% more sales or profits for your company within ninety days to six months because I want you feel absolutely certain that you will get my highest and best efforts. Do you know how ABC furniture store charges for delivery? You get free delivery when you buy from us. Do you know dating services cancel your membership, if you date one person for more than six months, which means you have to pay again if you want to use their service? Well, when you join our dating service your membership will never be cancelled, no matter how long you date someone because we are committed to helping you find the right person for life. I think you get the idea, don’t you? There’s nothing that can cause your company to stand out more than a well defined Magnetic Selling Proposition. If I were to ask you what makes your company unique, what would you say? What could you say that will cause peoples ears too perk, and eyes to pop out when they see or hear your MSP. You want to succeed in business. You want to do better than your competition. You want to have fun doing business again. Please take time to develop your company’s MSP right now. It represents one of the most powerful ways to make your revenues soar because your MSP is the most powerful way of communicating how the prospective client or customer can fulfill their needs, wants, and desires. © Ron Hudson All rights reserved Contact the author of this article: Ron Hudson
Business Growth Strategist
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