by Margaret D'Anieri
Acadia Business Resources
Here's a method for coming up with ideas for a name for your business:
1) List all the attributes of your company: Values, mission, how you want to be known (and how you don't).
2) Describe the service you provide from the customers' perspective. Who are your target customers? Why should they hire you? What's wonderful about you as a person, as well as your experience and contacts. Remember, BENEFITS, not features, and what sets you apart are the keys. Don't compete on price; it obscures all of the above and guarantees that you'll look like everyone else.
3) Provide the above to 5 or so people who like to work with words for a brainstorming session, and then brainstorm. Write down every suggestion until you have several pages worth.
4) Trust the process! Just when you think there's no hope, something will grow on you. It may help to take a short break, but I've found that the best names come when you wish you'd left for dinner or the bar 10 minutes ago.
Hope this helps!
Margaret D'Anieri is a business coach who works with small business owners and management teams to help them understand and develop their marketing and financial expertise. She does this by sharing her knowledge and also by asking lots of questions and providing other resources: "like a coach or teacher, I give you the tools to improve your business - I don't do it for you, as traditional consultants often do." Much of her work is with women business owners; leading workshops for small and home-based business that are focused on marketing, and facilitating Boardroom Groups, which serve as a forum and board of advisors for CEO's and Presidents of larger firms.