The authors of the articles on this site have generously allowed us to publish their work here for your convenience. The entire contents of the CWBN site are copyright under copyright laws. Users may download material for their own non-commercial use. The copying, redistribution, or publication of any part of this site is prohibited.
View Article Categories

Four Ways to Profit from America's Most Affordable Advertising Tool

by Jerome Chapman

Every experienced business owner can tell you about advertising that didn't work. They put up a lot of cash, placed their ads or commercials, and nobody seemed to notice.

When ads don't work it is usually because they aren't being seen by the right people or because ad prices are so high you can't afford to place enough to do any good.

Ezines or email newsletters solve both problems. Most ezines are tightly targeted to a specific group of readers. Ezine ads are also one of the most inexpensive forms of advertising available.
  1. Be Tightly Targetted - Be careful to choose ezines that reach people who are likely to be good customers. Your ad for a business opportunity will do better in an ezine about starting Internet businesses than it will in a newsletter about athletics.

  2. Have Patience - You probably won't get big response with your first ad. Repeat your ad over and over to get into the heads of the ezine's readers. Customers must first notice your ad, then think about it before they will make a purchase. This takes time, sometimes six weeks or more.

  3. Be Customer Centered - Give your ad a two or three word headline in ALL CAPS. It should point out a problem the reader has or a benefit readers would like to get.

  4. Include a Website - Although websites aren't essential to doing business on the Internet, most readers want to be able to click to a site for more information. Make sure the opening page of your website prominently displays information that backs up your ezine ad.

    Customers hate it when they find an interesting ad, but the website tries to sell them something else. Usually it is just an oversight on the part of the business, but lots of customers feel like they've been duped.

Email is the Internet's most popular feature. As more and more people worldwide get online to buy and do business, ezine ads will become an increasingly important part of your success.

�2000 by Jerome Chapman. All rights reserved.

About the Author:
Jerome Chapman is an expert on marketing with ezines and on the Internet. See his collection of powerful tips and Internet promotion tools at
Reach him at [email protected]

~ Business Directories ~ Promote Your Business ~ Articles ~ Businesses Resources ~ Business E-Market ~
~ Business Showcase ~ CWBN Forum ~ Career Centre ~ Contact Information ~ Home ~

The contents, images and code on this web page are Copyright © 1996-2008 by Threshold Internet Services. Use or distribution of copyright materials without the written authorization of Threshold Internet Services is prohibited. The contents of this site are subject to our Acceptable Use Policy. All other trademarks and servicemarks are the property of their respective owners.