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by Gerry McGovern Author, New Thinking If brand loyalty is best measured by gut feeling then there are few better ways to test its strength than when a customer requires support, because that's when feelings are high.
Today, most organizations pretty much wash their hands of the customer after they've sold them the product. This is a short-sighted strategy.
© Gerry McGovern, New Thinking 2004. All rights reserved. |
Gerry McGovern is the author of New Thinking, a weekly column which has received numerous accolades and a book, THE CARING ECONOMY
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The Caring Economy, by Gerry McGovern, is published by Blackhall Publishing of 26 Eustace Street, Dublin 2, Ireland. ISBN 1-901657-61-2 Price _27.50 or US$35.95
It is also available in the United States from Irish Books & Media, 1433 East Franklin Avenue, MN, USA 55404-2135. Call toll-free: 1-800-229-3505. |
Email Gerry McGovern at [email protected]
To subscribe to "New Thinking", send a blank email to: [email protected] Or go to: http://list.adventive.com/SCRIPTS/WA.EXE?SUBED1=new-thinking&A;=1 |
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